Shinedown partners with humanitarian aid organization Direct Relief with release of new single “Atlas Falls”

To help with the most urgent personal protective equipment needs facing the health workers responding to the coronavirus, multi-platinum rock band Shinedown have partnered with non-profit humanitarian aid organization Direct Relief.  The band is offering some optimism and faith in humanity by reaching into their vault to make available a never-before-heard, brand new song “Atlas Falls,” which will benefit Direct Relief, who are currently working to provide personal protective equipment and essential medical items, including protective masks, exam gloves and isolation gowns, to U.S. and international health workers.  The song is available now for download with the purchase of a special T-shirt.  You can purchase the T-Shirt and download “Atlas Falls” HERE.  100% of proceeds will go to Direct Relief, one of the largest providers of humanitarian medical resources in the world operating in the U.S. and in more than 100 countries around the world.  The band is kicking this off with a $20,000 donation of their own to Direct Relief.  The organization is working in overdrive to get protective gear into the hands of as many health workers as possible as quickly as possible, with emergency deliveries leaving daily for medical facilities across the U.S.  Drawing inspiration from the Greek myth of Titan Atlas who carries a celestial sphere on his shoulders, the song is a reassuring anthem that if Atlas falls, we will hold each other up in times of strife.  For more information on Direct Relief’s COVID-19 response efforts, please click HERE.  “I have always said and believe to be true that music can heal us all,” says front man Brent Smith.  “We need music, and each other, now more than ever as we all are witnessing a global pandemic unlike anything we have ever seen in many generations.  Myself, Barry, Zach, Eric, and our Shinedown family want the entire world to know that we are in this together, and we must all do our part and continue to encourage love, respect and taking care of each other.  Now is the time to put our differences aside so that we can truly lift each other up.  We have partnered with an incredible organization, Direct Relief, who are doing important work globally to help the medical community receive the resources they need in order to save lives.  Years ago during the writing and recording of the Amaryllis album there was a song that meant a great deal to me and the band titled “Atlas Falls.”  Although the song did not make the album, I always felt that one day the world would hear it…It has never been more clear to me than right now that the time has come for ‘Atlas Falls’ to arrive.”   You can follow Shinedown and stay up-to-date on all upcoming news, as well as stream and purchase their music, via the following links.  Photo credit: Sanjay Parikh.


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