AVATARI discusses his journey into music, becoming a solo artist, his latest single, and what’s next

Inspired by the craftsmanship of legendary rock and roll artists such as Little Richard and Mick Jagger, San Francisco alt-rock artist Ari Welkom, better known by the moniker AVATARI, is forging his own path in the California music scene.  He loved and played music from a young age but never Continue Reading

Alt-rock artist + actor AVATARI captures young love & human connection in new single “Saturday Night”

Seductive alt-rocker AVATARI set Saturday Night on fire last weekend with the release of his intoxicating new single of the same name, and he recently returned to serve fans another dose of that addictive lighthearted nostalgia, releasing its spirited visual accompaniment. Sweeping listeners away into a scintillating adrenaline-fueled whirlwind of romance Continue Reading